Tuesday, 28 January 2014

How I Maintain My Blonde Hair: Bleach London Silver Hair Care Review

As my natural blonde hair has grown dull and dark in the last few years, I get a full head of blonde highlights every couple of months at the hairdressers. Unfortunately this is very expensive on a student budget which could be better spent on 20 Costa chai teas or a new pair of Vans, but I don't trust box bleaches - the struggle. As any fake blonde will tell you, within weeks the lovely salon colour fades to a tacky kind of brassy yellow - yuck. 

All hail the arrival of purple shampoo. Designed for blonde hair, it has strong violet pigments to counteract the yellow and claims to leave you with a much prettier silvery ash blonde. After seeing positive reviews on Instagram, I decided to experiment with Bleach London. At £5 each for 250ml shampoo and conditioner, it's a little on the pricey side but a quick scan along the shelves of Boots tells you it's the going rate for such products. Worth a shot. The packaging immediately caught my eye - a cool street art design, purple themed of course. Not too big and not too small, just right!

I was quite taken aback by how strong the purple pigment was when I first opened the bottle and had my suspicions I'd leave the shower looking like Violet Beauregarde. Alas, I ploughed through using the shampoo which took a bit more lathering than usual shampoos before reaching that nice bubbly texture. I only used the conditioner on the lengths of my hair as it's very thin and tends to get super greasy if I use much product on the roots. The smell of Bleach London is very clean and fresh, like the smell of hair salons (shocker).

To my surprise, I could tell the difference after one wash. Very impressed! The left photo was a few weeks after I'd had my hair dyed and is under a flash light whereas the right is natural lighting (excuse roots) but the difference is still very obvious and such an improvement. I've now been using the Bleach London shampoo and conditioner for about two weeks and my hair is a much nicer colour, I'd say even better than it looked at the hairdressers. It's a much better ashy blonde in natural light which is what I was going for, although a few of my blondest highlights have a slight grey tint. I'm undecided over the conditioner as it has a much lighter pigment so I think it's a bit of a marketing ploy and probably doesn't make a difference other than softer hair. I'll definitely be buying the shampoo again though, a strong 10/10! 

UPDATE: After using this product for a few months I've found the colour really doesn't take to my natural roots so against the brighter highlighted portion they look even darker. However, I am mostly to blame for putting off a trip to the hairdressers for six months, don't judge, I'm poor.

Love, Anna x